Senior Associate Director, Marketing

Overview

In this role, you will guide and coordinate integrated marketing and communications to advance the Alzheimer's Association brand and mission. You'll partner across the Concern and Awareness division to translate strategic priorities into campaigns, content, and paid media that reach diverse audiences. You will oversee brand consistency, agency partnerships, and field guidance to ensure impactful execution. The position emphasizes DEI, cross-functional collaboration, and measuring ROI across channels. You will help shape initiatives like Volunteer Engagement and Alzheimer's & Brain Awareness Month with a clear, mission-driven narrative.

Compensation / Benefits

• Medical, dental, and vision
• Flex accounts
• Short and long-term disability
• Life insurance
• Tuition reimbursement
• Generous paid time off and holidays

Responsibilities

• Support brand strategy planning and execution across the Association, managing brand campaigns and rollout plans to ensure consistency
• Direct paid media strategy, including planning, budget allocation, audience targeting, execution, and performance reporting
• Drive planning and execution of key initiatives (Volunteer Engagement; Alzheimer's & Brain Awareness Month) through integrated marketing and communications plans
• Provide marketing guidance to field staff for consistent execution of priority initiatives
• Guide development of engaging content across earned media, social, and direct marketing for diverse audiences
• Review and edit copy to ensure alignment with priorities and brand standards
• Direct creation of internal and external collateral for marketing materials, campaigns, websites, and merchandise
• Uphold diversity, equity, and inclusion commitments

Key requirements

• Bachelor's degree in marketing, advertising or related field (or equivalent experience)
• 7-10 years of relevant experience; 10 years agency experience preferred
• Experience in brand management, paid media, and cross-functional coordination

• cross-functional collaboration
• strong communication
• leadership and guidance
• paid media planning and optimization
• brand management and governance
• content development across multiple channels